Order nodoguro once and you understand the nickname. This small, deepwater fish carries so much fat that chefs call it the toro of white fish — a white-fleshed fish that behaves like the fattiest cut of tuna. It is one of the most coveted ingredients on the Sea of Japan coast, and one of the more expensive things you can order at a counter there.
What it is
Nodoguro (のどぐろ) is the common name for akamutsu, sold in English as rosy seabass or blackthroat seaperch. The name means "black throat," after the dark lining inside its mouth. What sets it apart is the fat: the flesh is pale, delicate, and unusually oily, so it tastes rich and buttery whether raw or cooked.
It is also a fish with a celebrity moment. In September 2014, tennis star Kei Nishikori — a native of Shimane — stepped off the plane from his US Open final and said what he wanted most was nodoguro. Demand for an already prized fish jumped so sharply that Shimane established new no-fishing zones in 2016 to protect the stock. Prices have never really come back down: a good-sized wild nodoguro is now among the most expensive white fish at auction, and at a top counter a single grilled fish can cost more than the rest of the meal around it — expect a nigiri of it to be priced alongside toro, and a whole shioyaki to run several thousand yen even on the coast that lands it.
When it is at its best
Nodoguro can be found across much of the year, but it is generally richest from autumn into winter, when cold-season fish carry the most fat. As our seasonal sushi calendar notes, this is the same stretch when many white fish reach their fattiest peak. The exact timing varies by region and catch, so it is always worth asking the chef what looks best that week.
Where to eat it
Nodoguro is closely tied to the Sea of Japan coast:
- Kanazawa — perhaps the fish's spiritual home, featured on counters and kappo menus across the city. Our 48 hours of food in Kanazawa itinerary is a good starting point, and a kaiseki room like Kataori shows how the region treats its seasonal fish — though be warned that Kataori is introduction-led, and even with help the odds for a first-timer are honestly low. The city's bookable sushi counters carry nodoguro all the same.
- San-in region — Shimane and Tottori, the other stronghold. The port of Hamada in Shimane is the name to know: its morning-landed nodoguro is the benchmark, and the fish is Nishikori's hometown pride for a reason.
- Top sushiya nationwide also carry it, but the coast is where it is most at home — and noticeably cheaper than the same fish flown to Tokyo.
Season-wise it slots neatly into the Sea of Japan's golden run: autumn nodoguro overlaps with the November opening of crab season, and by deep winter it shares the counter with kanburi, the winter yellowtail. One coastal trip in late November can plausibly eat all three at their peak.
How it is served
Because the fish is so rich, kitchens tend to keep it simple:
- Shioyaki — grilled with salt, the classic, so the fat renders and the skin crisps
- Nigiri or sashimi, sometimes lightly seared (aburi)
- Nitsuke — simmered in a sweet-savory broth
- Nodoguro-don — flaked over rice
If you are routing through the Sea of Japan coast in the cooler months, nodoguro is one fish worth building a meal around.
